The New Craftsmen: Redesign Concept

The New Craftsmen sell a collection of luxury homewares designed by British craftsmen. The company focuses on unique, contemporary pieces and introduce contrasting artists to collaborate.

We were briefed to redesign and replatform their current website. From this, we created a design concept which focused on the artists and their backgrounds. I interviewed the client and found their pain points, which were slightly different and more complex than the original brief.

I led the creative for the pitch, designing the product and editorial pages and curating content from their current website.